Besides, why does it even matter if we enjoy something nice because society tells us it should make us happier? Yes, when I go out I DO want society to notice me and reward me. That's the reality of life- people have more respect for those who present themselves well. If the respect of others is something we value, then it makes sense to do what we can to gain that respect. Pretending that you're somehow above the rules of society is both naive and counterproductive. The bottom line is that if it makes us happier or more successful then it was a good investment.