While its clear from the announcement[1] that they do recall they had something called Yahoo! Stores before, I'm wondering if they really remember what worked and what didn't work from their previous version. Sort of all new and all of the issues from previous versions fixed. Or is it just all new look but we didn't do anything about the issues.
[1] "Today, we’re excited to introduce Yahoo Stores, a completely reimagined, next-generation version of our eCommerce platform" -- Yahoo! Stores announcement.
we've found the periodicity of the startup groundhog loop.
Viaweb was a web-based application that allowed users to build and host their own online stores with little effort and technical expertise, directly from their own web browser. The eponymous company was started in July 1995 by Paul Graham, Robert Morris, and Trevor Blackwell. Graham claims that Viaweb was the first application service provider.[..] In 1998, Yahoo! Inc. bought Viaweb for 455,000 shares of Yahoo! stock, valued at about $49 million, and renamed it Yahoo! Store.