What exactly is it? I'm sorry, I don't think I have enough experience to understand from your website
Could you also explain to me what running a single platform instead of custom deployment means? A lot of solutions solve that problem. I don't understand how your product does that.
You could think of them as the sysadmins or IT team that powers especially public-facing services and websites. Think Twitter, HN, etc. The people in charge for making sure there are no fail whales are the ops team.