Brazilian here: between the fields medal and the world cup, I'll take the medal every time.
I come from India which is fanatic about Cricket. You would think media will understand the need to give India's chess grandmasters the same exposure as cricketers, but in reality it is mostly run as a business :(
But sure, now with the sad news about Eduardo Campos he will be nowhere to be seen. I hope in the next months and years he is remembered and popularized (is that a word?).
yes
http://g1.globo.com/educacao/noticia/2014/08/pesquisador-bra...
That's as prime time as you can get on brazilian TV.
He'll get a lot of calls from every channel, newspaper and magazines.