Don't half-ass two things. Whole-ass one thing.
When your attention is split on two different and identical campaigns, both of them will fail. Choose one and make it count.
When your attention is split on two different and identical campaigns, both of them will fail. Choose one and make it count.
It will inevitably take A LOT OF work to do one campaign than most people anticipate. Don't underestimate the work of promoting and handling it.