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Well, some of this is also over exaggerated. I have spoken with some of the people who work at these "ship multiple times a day" companies and they only do this for their less critical systems. Their core money making stuff is less frequently updated.

It also depends on what domain your company is in. If downtime doesn't lead to anyone's death, doesn't send you to prison or millions in lawsuits from Enterprise customers...sure ship daily.

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Are you implying that shipping multiple times a day means downtime? What about Etsy, where downtime means lost revenue? Facebook? I'm sure if they go down, and therefore people can't view or click ads, they miss out on revenue too.

I think the point being made is that ship cycles are very different between B2C and B2B. I've experienced both (and to be clear I love the idea of frequent small releases) but in a B2B scenario multiple daily releases are simply not possible as you cannot use your customers as testers, I can assure you if you try contracts will be terminated. We ship every two weeks and that has taken a huge effort on our part to help our customers understand the value of a frequent ship cycle. On the flip side I think you can do this in a b2c environment (with appropriate quality controls of course) providing you understand the revenue risks if something is shipped poorly (as you mention with FB and Etsy), at that stage it's pure business priority trade off.

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