The UV frequencies that contribute most to that effect aren't really blocked by the sorts of sunscreen you can buy in the US.
> sunscreens will have to prove they provide good protection against both forms of the sun’s dangerous ultraviolet rays to claim they reduce the risk for skin cancer, sunburns and wrinkles ... Only sunscreens that pass a test that shows that they shield skin from both ultraviolet A (UVA) and ultraviolet B (UVB) rays will be allowed to be labeled “broad spectrum”
http://www.washingtonpost.com/national/fda-cracks-down-on-su...
http://www.wnd.com/2013/03/fda-to-consumers-burn-for-all-we-...