Did you mean to use the term intangible or incorporeal? In that case you can sell insurance. :)
Did you mean to use the term intangible or incorporeal? In that case you can sell insurance. :)
Conspiracy theory: Maybe the didn't ban bots that much so they could hide their own "bots" (a simple function in their servers that sells goods they just have created out of thin air by a simple insert statement).
So is insurance.
They don't need to; they own the market, they get 15% + a flat fee for every sale. The items listed for 250 in the article? Blizzard earned 38.50 from sales like those, which is probably more than they earn per game sold via their own webshop. And the bans were wholly ineffective too, and they knew it - the botters would simply buy more game licenses from their profits and continue printing money, recuperating their loss with just one item found/sold.