Polaroid is pretty much a hollow shell used to market white label products these days. Anyone know if they actually developed this camera, of if they're just the front for another company?
I'd say "Polaroid" is mainly just a trademark licensed out by a shell company for random products because its still widely recognized and loved (at least by old people).
on second thought... maybe playing with our emotions like that is a little sinister?
I think this is good. Looks like a genuine competitor to GoPro Hero!
However, it still behooves you to know who really manufacturers and supports the product. Both so you can avoid the bad and support the good.
[1] http://www.ebay.com/sch/Camcorders-/11724/i.html?_from=R40&_...
I would say GP's analysis is spot-on, wrt other offerings that were branded as Polaroid lately. You're also right that this looks like a much more well thought out initiative. Here's to hoping it's not just more time spent thinking through the promotional materials.