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I think every Netflix Canada subscriber pays for Unblock US or other proxy services.

My parents do and they are perhaps the least technical users on the planet. I didn't even tell them about it!

Wouldn't surprise me at all! Happy customer since 2012....

Aren't there quite a few free unblockers?

You get what you pay for. Running a full proxy for a video streaming service ain't cheap, so don't expect a good free product.

Try bouncing off a US server with ZenMate - https://zenmate.com/

It's on Canadian Netflix too.