BuzzFeed wants to be journalism, and they're making a noticeable effort to paint themselves as journalists. They have a DC bureau. They have a White House correspondent. They have field reporters. They have political editors. They even fire reporters for plagiarism[1]. Anecdotally, I know many people that have told me they "go to BuzzFeed for the lists but end up staying and reading the news."

[1]: http://www.buzzfeed.com/bensmith/editors-note-an-apology-to-...