If I visit Starbucks they sell something called a "Venti" it's part of Starbucks attempt to change the language of coffee so that their regular customers can't order elsewhere.

"Venti" is of course Italian for 20, let's ignore the fact that Starbucks appear to invalidly trademarked a number, when I find myself stuck with a Starbucks in an American airport I love to ask "that's Italian for twenty, twenty what?" the usual answer is "fluid ounces" .... but "that can't be true, Italy uses the metric system, it must be litres or millilitres ..." usually they choose "litres", it is a big cup

Of course the American fluid ounce is a weird thing, different from the Imperial fluid ounce (which is exactly 1oz of water at 62F)- a strange historical thing due more to British Kings monkeying with the tax system than anything else