Someone strictly advocating the metric system would say "that's the point, kilo is another way of saying 1000 no matter where you live in the world or what you're measuring. Feel free to call 240cm a 'frob' if you like, but please, only do so in private- don't order 14 frobs of lumber, order 33.6 meters." (edit: which is a perfectly valid point. It's the slow accumulation of frobs that made the imperial system untenable. We trade a little bit of efficiency at a local level for greater global efficiency when we adopt metric.)