I put this in:

http://en.wikipedia.org/wiki/C*-algebra

The results are better than I would've guessed, but not really so great (this article is pretty degenerate I think, versus more "human-interest" type stories).

One thing I'm curious out: the list of topics is here:

People (7.88) Algebra (4.47) Research Groups (3.41) Software (2.42) Math (2.03) Functional Analysis (1.53) Journals (1.01) Science (0.71) Publications (0.64) Logic and Foundations (0.6)

...does looking at the content give you any sense for why "People" comes in first?