I work in user acquisition, specifically in SEM (AdWords/Bing). Same reasons here: cursory knowledge of programming I self-taught when trying to automate tasks, but nothing formal. Trying to learn more because I want to go the Product Management route.
This place definitely piques my curiosity in things I sometimes never knew existed. I've been lurking for a few years and can say that I've learned so much more about technology, business, etc. from here that I otherwise wouldn't have (I didn't even know what a PM was before; now I want to be one, heh).
Also echo the desire for non-programming jobs in the Who's Hiring thread, but I guess that's a double-edged sword because if it gets too diverse, it can become like a regular job board and thereby lose its relevance, for employers and employees alike. At the same time, my selfish side wishes it to be so since I would love to work for companies that frequent HN, i.e. more forward-thinking companies doing really cool things (usually).