However, it's important to note that around this time Blizzard was heavily improving their Battle.NET service and launched a download service where you could register your CD keys from their previous games such as Starcraft and Warcraft III and download a fully working ISO that did not require the physical CD to run. The server purchases may have gone towards that instead.
Would love it if Blizzard wasn't so secretive about everything, especially their tech. CCP, makers of Eve Online, have been very forthcoming in talking about their entire stack in their developer blogs and videos - from infrastructure and hardware, to how they profile their code and the software design choices they make.
A few months later the used equipment market was flooded with the same blades, so I imagine they offloaded quite a bit of hardware.