That page you linked is horrendous!
It's a decent article and fairly interesting (though not surprising), but the layout is like navigating a minefield, it's still better than the multi-page layouts that are common on some sites. Try to print this article though, 17 pages. 17 pages.
Their main business is offering content in a format that is readable and accessible to users. One solution would be to have an alternate layout with normal sized text, no giant header image, and thumbnails rather than half-page images, and that layout preference would be both saved in a cookie and settable via a URL parameter.