The gist is NOT that this guy doesn't care for Brian Krebs. The gist is that Brian Krebs, along with Hold Security, worked together to create a panic frenzy among the uneducated[0], business class by publishing stories and doing interviews with major media outlets all to try to sell a 120/year service that is the equivalent of querying Russian forums and ircs for people mentioning your site in credential sales.

It's a total sham and, personally, I've lost a little respect for Krebs.

edit: [0] By uneducated, I meant only technologically, not anything else. Sorry if anyone was confused.