Hacker News Reader

* Getting Real - 37signals

* Don't make me think! - Steve Krug

* Envisioning Information - Edward Tufte

* Purple Cow - Seth Godin (see TED talk for 15 min summary)

* The Art of the Start - Guy Kawasaki

I was actually going to suggest that book before reading your entire post. Its an amazing book - not edited too well (through cafepress) but it has some really great lessons in it. I went to business school, and read that after graduating, and felt like my school's curriculum needed some immediate changes.

Just in case anyone else is thinking of getting 4 steps, it's $10 cheaper from here (not an affiliate link) than Amazon:

http://www.cafepress.com/kandsranch.58024175

* Hackers and Painters

* Founders at Work

Top Start-up books