We Analysed The Homepages Of 20 Awesome Startups And Here Is What We Learnt

Love to be able to read this. But a huge full screen non dismissable "share this content" box is blocking the entire thing. The lunacy of asking someone to share an article before they've even read it combines well with the fact that it probably wasn't tested on mobile.

There's a smell of survivorship bias to this. The author picked 20 already successful startups and looked for commonality between them. Arguably the 20 that they chose could do anything to their homepages and still soldier on successfully - the fact they all follow the same trends doesn't give any insight in to what works and what doesn't. Take the 'they all have a slogan' lesson as an example: having a slogan might have killed 50,000 startups and these 20 are the set that were lucky enough to have done everything right to survive in spite of that huge error.

If you're going to examine homepages to learn what works, you have to look at the failed startups as well as the successful ones. You can't learn anything just looking at one side.

I guess 10 got lost between creating the URL slug and writing the rest of the article.

"404: File Not Found" Is that the joke or is it down?