In my mind, this sort of product is a great stepping stone towards the reduction in personal cars - it's starting to bring the cost of travelling down by sharing, hopefully by enough to make it accessible to less well-off people. I certainly couldn't afford a taxi to work every day. If this sort of service really takes off, it will hopefully also reduce the number of cars on the road, reducing congestion.
The obvious next step for this sort of service is to use self-driving cars, reducing the cost even further as there are no drivers to pay.
It is obviously an idea whose time has come, and I'm glad!