"Film images last forever, versus memory cards and hard drives which we rarely are able to read after more than 10 years."

Film stock does not last forever either, it degrades with time. New film stock, according to Wikipedia, can last "hundreds of years" however. http://en.wikipedia.org/wiki/Film_stock#Deterioration

Interesting article, but more interesting is his usage of the trademark symbol. 28 times within 175 words. Calm down buddy.