I'm a little surprised at the choice of "Pool" instead of more conventional terms in the sharing economy such as "UberShare" or "UberContribute." I was very disappointed that UberPool isn't a swimming-pool-as-a-service.
http://img3.wikia.nocookie.net/__cb20111219033328/simpsons/i...
So I like it. I think the mentions about it triggering an association to car-pool are spot on.
Or perhaps it could have been a service where Uber had their own fleet of 'special' drivers for 'premium' members to help with peak demand times. Of course, this sounds quite a bit like a traditional contracted car service.
UberShare seems more fitting to me. Having read what it is the name makes sense, but it didn't inform me going in.
I am going to be so rich. Thank you!