Thanks for the input and suggestions. The problem with a free trial is that the websites are built on WordPress. No matter what the WordPress community wants to think about the CMS, it's not the most user friendly piece of software for people are only comfortable with sending emails and checking Facebook. My target audience is very non-technical so training is always included before sites are turned over.

I toyed around with a free trial but found it wasn't a good idea because no one knew how to use the WordPress backend.

>I think you also need to make sure you're emphasizing how the site can help boost their attendance and donations and lower their administrative costs

This is definitely true and something I need to work on. One of my biggest obstacles is writing content that will clearly explain the advantages of utilizing a website instead of just having a "brochure site" thrown up on some random host.