Fire the "web designer"
briancray.com
briancray.com
That's a great approach if you can pull it off. But I can say from personal experience that trying to find someone who truly meets all those competencies is quite difficult. It's amazing how many "web designers" are just people who can slice Photoshop files; they have no understanding whatsoever of what makes for a good, workable design for the web.
I think a UX person ensures that development is a strategic process centered around the user, which in the end creates better products that people use and want.
Obviously that is optimal, but I'd say if you are a startup you should get funding that will help you get the right people on your team instead of a jack of all trades.
They're not completely separate concepts. As a programmer, I can manage my own PC and Network. A user experience designer should be able to do graphic design just as easily. Different skills, but none the less related.
> if you're a startup who can only hire 5-6 people
> you don't have that luxury.
You could (a) hire a guy to do design + usability, or (b) hire a designer and leave usability to a founder until you can afford a second hire.Startups, any feedback on what has worked for you?
For many applications, design is relatively small as a portion of the project. UI, however, is ongoing.
The idea that you can hire your way into good design / good user experience is pretty tough to implement though. If your founding team doesn't have a great visual and user experience designer to begin with, how are you going to evaluate the new hire? It's like a nontechnical founder hiring a software engineer. Can be done, but fraught with danger.
Oh shit another title; that those of us that work at small companies - will have to explain why we don't need.
*looks like a solution looking for a problem.
I value them more highly than the user experience designer, because it's considerably easier to improve the user experience. Focus groups and a/b testing are fairly easy to implement and allow you to make great strides in a short period of time (the latter is obviously not true if you have little traffic though).
I can run an a/b test in far less time than I can make a great looking site.
IIRC I once read that Amazon employs one UI dedicated person. It makes sense, since UX (no offense to UX experts) tends to be less work intensive than code or design - you don't spend hours pixel pushing or debugging. And if you're not the NY Times or Amazon, you can do fine by hiring a consultant when needed. Or you just take the Zappos/Craigslist route, and listen to no one but your users.
BTW, a title like "Fire Your x" is lame. Firing someone should be a last resort, not something you do after reading a couple of blog posts.
I'm surprised you put those in the same sentence. I've always found the Amazon UI to be terrible. Very inconsistent and poorly laid out.
But the point is, these sites have a lot of data, divisible in several different ways to a lot categories.
It's why I like the role of product manager in a startup. There are few people who have an engineering and UX research/design background, and it's one of the few situations I can use both competencies.