> Strong magnets can cause fatal intestinal pinching. Place swallowing magnets on your don't do list along with breathing water, drinking poison, and running into traffic.
If the safety level of your product can be reasonably compared to drowning, being poisoned, or getting hit by a truck, you probably shouldn't be surprised when the product-safety people show an interest in it.
Moreover, of the three things the warning compares their product to, only one -- poison -- is an example of an actual product you can buy (nobody's selling home drowning kits), and that one only gets by with a warning in cases where it has a substantial beneficial use. Bleach, for instance, is sold with a warning label, but that's because bleach has substantial benefits as a cleaner of clothes and surfaces. Those benefits provide an argument that they outweigh the risk it poses if swallowed.
What are the practical, non-entertainment benefits of magnet balls? If there aren't any -- if they're a toy, a novelty -- it seems completely fair to hold them to a higher standard. A toy is the definition of a non-essential product. So if your toy carries a risk of killing somebody, well, there's plenty of other toys out there that don't.