Some websites have tailored a completely optimized experience for mobile. For example, if homedepot.com detects your device as "mobile", it will redirect to
http://m.homedepot.com/ otherwise it will show content from
http://www.homedepot.com/. Try it on your mobile device versus desktop and see what happens.
Also, see this article:
http://www.smashingmagazine.com/2014/07/22/responsive-web-de...