I'm working on a voicecall widget that lets businesses be called by their visits for free with just one click (using Flash and WebRTC). It's called Calloud (https://calloud.com ).
I'm doing it because I'm a big fan of tools like Olark or Zopim which are essentially the same but for live written communication (chat). Because some people prefer talking rather than typing, I'm selling a live voice communication alternative so websites can tailor to this preference as well.