Yet another site from the OneName team that says "Blockchain" instead of "Namecoin". This one goes so far as to imply it's built on Bitcoin. What's the deal with this?
This is literally just the OneName search engine already available on the site.
Why rely on third-parties when you could use bitcoin:1JZuM9qKaeAuDpepigSMmNvBzsAgTavqLB URIs instead? Or you could use your own trusted server with things such as: bitcoin:roger@yourserver.org
I can't tell if you're being facetious, but a Bitcoin URI is not readable, shareable, or memorable, making it harder to use Bitcoin itself. A username, just like a URL, provides that. Not to mention, everyone can't run their own trusted server, just like most people don't run their own mail or web servers.
OneName is an application built on top of Namecoin. Namecoin itself provides decentralized registration of secure, memorable names with the ability to associate a small amount of data.