I can't imagine the remaining Beatles letting them use the name Apple for a record label.
I can't imagine the remaining Beatles letting them use the name Apple for a record label.
I remember the story that this caused a little bit of concern in Apple's legal department when the first macs with built-in microphones were released. This, supposedly, is the reason why the update of the sound software released with those new macs included the new system beep sound "Sosumi".
I also remember in those days when I read the story how ridiculous the idea that Apple Computer would start a record label sounded. Just a sign of how much things have changed.
1. Apple finds (or creates) another company/business/brand to do it.
2. Apple negotiates permission from Apple Records (perhaps involving royalties and the latter's experience at the "artist" end of the business).
With Yoko's late confirmation on Twitter that the Beatles will be on iTunes tomorrow, the last hurdle is clear. The Apple Records/Apple Computer debacle will be put to bed at last as Apple turns iTunes into a label. Yoko, EMI, and the MJ Estate see a fat pay day in exchange (probably no cut taken by apple).