Great idea and product! Where do you plan to source your ingredients and how much will the customers know about where the ingredients in their meals are coming from?
We're currently sourcing from some great distributers here in SF that give us really high quality ingredients. We talk a lot about the potential to bring transparency into the food chain, but we're still figuring out the best way to surface that information in our product.
Are the ingredients organic?
Yep. And fresher than the grocery store because ours don't sit around for days like the ones at your local grocery store.
@joshfraser - http://sourcery.us/ can help you with streamlining your sourcing, as well as surfacing the upstream supplier and location information (where available) just give us a shout!