Text and Ride in India
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A cab is clearly a more comfortable ride than a rickshaw. I don't see how the rickshaw business will continue to operate and grow under these conditions.
Cab services have been growing steadily though.
[1] - http://www.taxiautofare.com/taxi-fare-card/Bengaluru-Auto-fa...
Unrelated: Any non-Indian visiting India should definitely try a Rickshaw ride once, you'll feel scary good experience.
Tourist cabs are charged separately.
Autos are far far cheaper than any cab you can hire. But the margin of profit in Autos is way less, so the general quality suffers.
The reason your Meru's, Ola's or even Uber can offer cabs for so cheap is they raise enough money to operate on losses. Bankruptcy is pretty common in this business. Every time I talk to my father about a new cheap travel scheme, he only asks me to wait for their imminent demise.
We've been in this business for quite some while to understand how this stuff works. If you wish to understand how sustainable cab business work, have a talk with the office cab drivers. You will get a peek into the life of people who sleep for barely 5 hrs/day and drive 300Km/day to make a living on 12000 rupees a month. All while charging a good deal to travel agencies.
Autos are going to make a killing. If you are thinking you are going to invest your way in to this market, then you are going to be in for a surprise.
There is a saying in my native tongue(urdu): "If you wish to destroy a person's life, get him to start a travel business'.
We have a reached a stage where rickshaws and cabs are competing for the same market segment, within the city.
But the story always is every time they get close to even say 5-10% of the market share some launches a competing service. By then you have lost too much money to make any thing meaningful out of it.
>>We have a reached a stage where rickshaws and cabs are competing for the same market segment, within the city.
If money isn't a concern for you, then that is true. But for anything less than 40 km of travel or a 4 hour hire, Autos will win by a big margin.
- Relationships. Almost everyone I know who has stayed in one city/area for more than 4-5 years has the phone numbers of a few auto drivers they trust. These are the first who are likely to get a call when they have time and need to make a quick trip to a friends house or the grocery store. OTOH, while The same goes for cabs, they tend to have the numbers of a local cab company, not the driver. The cab company gets a call only for longer trips; typically the ones that lead out of town.
- Trust. Ties in with above, people are wary of unknown auto/cab drivers. I know a lot of people >40 tend to prefer calling someone they know rather than flagging down an unknown auto/cab, more so late at night.
- Roads and weather. I know a few places where driving in a car is almost impossible. The roads are just too narrow to allow it. Perhaps not a large market for cabs but one heavily trafficked by autos.
- Regional culture variations. Bangaloreans in my circles tend to prefer autos, while Mumbaikars prefer cabs. Delhi folks almost always prefer to drive.
My point being I'd love to see companies like this adapt to these variations. I'd personally prefer to call an auto guy I know who works with this service, and then fall back to someone else if he's busy. Or bump me to a cab company if the distance is too far. Perhaps give my family a way to track me on pickup and drop if I'm heading in to the shadier parts of town.
I think they will coexist.
Minor question, can someone please explain to me what his long pinky finger nail indicates? The only thing I have ever heard is that a long pinky nail indicates someone who cuts cocaine, and hopefully I am missing something.
http://static01.nyt.com/images/2014/07/26/business/26ricksha...
Rickshaw drivers are typically uneducated and it's plausible that some of them don't realize this Uber-like service exists and are losing money because of it. Anyway, my point is, I really, really hope this is growing the market otherwise we are just taking money away from one driver and handing it to another (in theory).
src: http://timesofindia.indiatimes.com/city/mumbai/Meru-threaten...
Here, originally the only operands were customer and driver, and now Autowale, while increasing the number of operations happening, making pretty much everyone happier. Of course, there are a few rickshaw agencies, or bigwigs with subordinate drivers, who play the role of the taxi agency, and probably get angered by this, but I don't think they're unified/large enough to pose a notable threat.
So I would foresee startup-growth/business-model issues being the more relevant causes for a shutdown of Autowale, contrary to with car/taxi startups.
That's just one thing. Operating a fleet of vehicles comes with its own head aches. Start with deprecating assets, poorly maintained vehicles, and thin profit margins. Doing this on scale gets very difficult.
Plus from everything I've heard. Getting parking slots, permission, permits etc requires paying out heavy bribes[Which you can't legally account for] etc etc.
Together all of this really makes it difficult to run this business on scale.
On a side note. if you have had a bad experience(s), do share up your CRN on feedback@olacabs.com. The team is generally quick to resolve.