It's not free "internet" access. The "Internet" is the place where I can route arbitrary IP packets to any other host on the net. It is not 7 or 8 sites chosen by God speaking HTTP on port 80 (443 if you're lucky).

Because the only way this is free is in the immediate monetary sense, and they are using it as a wolf in sheep's clothing to push through their own shit.

They're effectively just pretending to be the 'good guys', in order to destroy net neutrality before it gets a chance.