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Remember the joke? "On the Internet, 'forever' is 2 years from now."

Well, free for as long as the company is around. For the next couple years: Do you expect Google (search) to be free? Facebook? Mongodb?

Companies can build successful businesses around not charging for the core service.

Mongodb doesn't really belong in that list, though.

Saying Google and Facebook have built successful businesses around free services is like saying dairy farmers have built successful businesses around offering cows free grass.

That's a great analogy!

Realistically if BitPay screws up you take a few hours to switch to Coinbase and move on. It's not like an email address.

If you use BitPay as a payment processor I don't think it would be as easy as, say, swapping out BTC addresses, because of different implementations of webhooks and other APIs.

I won't use Bitcoin if transfers aren't free. Bitcoin is competing with my bank account, and to date I can transfer money all around the EU for free, and I've been doing so since 2006. I my case, Bitcoin won't work if the level of service is any worst/more expensive than my bank.