That's cool. How about putting it on your site, even if it means making an 'About Us' page (although it'd probably be better integrated into the landing page)? Pointing people to your domain at this point doesn't help them unless they already know what it is... make people WANT to join your site, even if they can't yet.

Hope it works out, sounds like it's a better deal for sellers (which often makes buyers happier in the long run).