Ask HN: How do I sell my business?
Problem is: he wants to retire, but doesn't know how to sell the business. If he puts an ad in the paper, three things will happen:
1) his competitors will start hounding his customers and slowly eat away at them, and
2) his customers will probably get spooked, realizing he's closing and eventually move to competitors on their own
3) his employees will probably leave
The company is worth something. He's got a long history, with many original customers and a solid recurring revenue. How can he put the business up for sale without disclosing what the business is and scaring away his existing customers?