Thanks. Yeah, I do too... I'm not sure how to push it. I just need a financier :)
You've already got one possible alternate name – "The Letters Game" – in your domain/twitter-handle, but I suspect something even more distinctive is possible. You might also tweak the icon and color scheme to convey more novelty compared to the famous category-leaders...
Speaking of, have you made any threads in the Touch Arcade forums? I've seen several apps get their initial exposure by just posting and asking for feedback.