As someone who has generally bought 2 or 3 sports titles a year from EA, this seems like an awesome deal. But since it is EA afterall, I have to ask "What is the catch?" I just don't see what exactly they get from this type of system. At $30 per year it is the cost of one game every two years. I have to imagine most of EA's customers who would be interested in this type of program make a lot more frequent purchases than that.