But in the end, it's all still malware.
In other words, it's a pretty massive conflict of interest.
If I wanted to look at ads, I wouldn't have installed an ad blocking plugin. Combined with the "private" list that nobody can see, there is plenty of reason to use a fork that has no such conflicts.
> So in fact there is really a public list and a private list it appears (through the x-adblock-key header), while the public list is presented as all there is to "acceptable ads".
Nowwhere did I say pages with the x-adblock-key were not respecting the "Acceptable ads" setting.
I said that there are more whitelisted sites than just what is presented as the only list in the section titled "How can I see what you are allowing?" on ABP's reference page regarding "acceptable ads" [1].
For these people, your malware example falls flat. A more accurate example would be a firewall whitelisting known non-malware software. At least in theory, that's how the acceptable ads feature works.
If you're ok with blocking ads, I don't see how allowing companies to pay a fee to have them unblocked hurts anyone. If it feels icky then maybe ad blocking is icky.
> If you are a large company (how exactly that's defined isn't clear), you need to pay to get your unobtrusive ads whitelisted.
Yeah that's a pretty clear conflict of interest, isn't it?
And it's violated right there with Google because the type of tracking ads that Google Ads are shouldn't have been allowed. For a non-paying party. As long as they stay true to their self-imposed rules for "acceptable ads".
Or perhaps the ads themselves are the icky part, and internet complacency in finding other business models is the problem
Couldn't be further from the truth. Ad revenue is icky by itself, in nearly any form. The fact that an industry sprung up to counter it (ad block software) points to the fact that the general public likely agrees with that.
If you don't feel that the psychological tracking and trickery of John Q. Public in order to sell him a new toilet paper holder is 'icky', then I don't know what to tell you. I do, and it seems many others share my feelings.