Joking aside. DataGenetics is the consultancy company I set up when I was doing that line of work. It was all about spotting trends/patterns/explanations in data (sort of like the DNA), and the term described the work I did. A lot of the work I did was related to video games, and what the characteristics (chromosomes) were about games and how they performed. When selecting a business name, you can chose to attempt to describe your business function in the name "GreatPokerHands", "DataGenetics", "CheapTickets" or you can try an obscure reference "Amazon", "King", "Zynga" and then spend additional money educating people on that brand and what it represents. (Amazon sell things online, and has nothing to do with the river. If we listen to Jeff, he says the name was selected because it started with the letter "A", so will appear first on lists).
I continue to blog under DataGenetics as I own the domain, and have followers there. It's a hobby. Not every post is about data, either, it's just a place I put my thoughts. It's my hobby.