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>What do you mean by "no intention of getting Instagram to actually do anything"?

GP means with this blog post Bolt is using this opportunity not to appeal to Istangram, but to get free publicity for the company.

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Or possibly, as is actually mentioned in the article under discussion, to lay groundwork for a later legal defense of their mark.

I don't buy that this three-guy operation has the means for such litigation and this post gives no indication they've had any consultation with a relevant legal professional thus far.

Well, what of it? They're worried Instagram is going to eat their mark bones and all; whether they're planning to litigate or otherwise, their best defense is to make as much noise about it as they can.

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