Ask HN: What makes a good explainer video?

1 pointamac3 comments

Hello all,

I am launching an app soon and I am considering placing an explainer video on the app's website homepage.

My question is two fold; what makes a good explainer video? (and also is it still relevent?)

From memory, I remember lots of startups using them a couple of years back however now it appears the background image with explainer text/grahpic is preferred.

View on HN

Video quality

Engaging factors

the unique core message

Fun

First 5 seconds should be attractive

Landing page

headline of the video

Strong call to action at the end

Obvious video duration

Choosing of good production house

Creativity & innovation in the script

Best suitable animation created

Thanks for the comment. Do you know or recommend anyone in particular?

Try www.breadnbeyond.com

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