For Coconut Waters, a Street Fight for Shelf Space
nytimes.com
nytimes.com
It's easy for the spike in demand to have bad environmental consequences (e.g., biodiesel, Fiji water), or economic consequences for people who depend on the crop as a staple (e.g., quinoa). And this would certainly be a factor in whether I will buy the product.
But this doesn't seem to be the case (yet) with coconut water: http://www.motherjones.com/blue-marble/2010/07/coconut-water...
I visited Kerala several years ago, and I have to say the life of a coconut farmer there seemed to have its advantages. They spent their days tending their carefully cultivated trees just a couple hundred meters from a beautiful coastline.
P.S. We also drink a lot of sugar cane juice here, with ice and a bit of lime squeezed in it. I like it even better. Maybe it will be a fad in some 5 or 10 years, though it's sugar content is (obviously) quite high, and I don't think it keeps as well as coconut water. Give it a try if you're ever in Little Havana in FL.
Also supporting hundreds of millions of sales and preserving the same quality is a problem; as someone noted the stuff they sell here it's ridden with sugar and preservatives. I'm sure it's not as tasty and healthy as your grandma's backyard stuff.
Many just need a hug and some emotional counselling.
Copra and Harmless indeed are awesome, but they're also 2-3x the cost, which is prohibitive for most people. They also have very short shelf-life, which makes it hard to scale. Shelf-stable coconut waters last 6+ months.
Coconut water isn't half as competitive as energy and protein bars. I have stories...
This. A lot of startup founders (myself included) freak out when we find someone else doing the exact same thing we are. But competition can also be great for kicking your butt into action and working to expand the market.
I've been back in the states since June. The coconut juice/drinks sold in the stores taste nothing like actual coconut juice. I'm not sure people would go as crazy over the real thing...but who knows.
Dandelion leaves, anyone?
Here's my breakdown:
Goya and those other cheap canned brands usually have sugar added and are heavily pasteurized to preserve.
Out of O.N.E, Vita, and Zico, O.N.E. is the best. Often times Vita has the sour potassium taste from overaging, and Zico is somewhat bland.
Now, here's the deal breaker, all of the above coconut waters are total trash compared to RAW coconut water. When coconut water is heated, it destroys the delicious taste. Coconut water naturally should look glowing pink.
There are two brands of raw coconut water. Copra and Harmless Harvest. I couldn't put my finger on it but Harmless Harvest had a slightly weird aftertaste. ( I bought a case so it wasn't just a mishap with a single carton.) Copra consistently delivered and I found myself drinking way too many because they're so tasty.
Until you try Copra or indigenous fresh Thai coconut water you're missing out. And I know this sounds like an ad, but I seriously have tried every coconut water and I'm just spreading the information. Cheers
- coconut water from thailand has a better (sweeter?) taste than from brazil.
- drinking out of steel/aluminum vs plastic containers somehow makes a difference. that could just be in my head though.
Amy & Brian's is the brand i get around here that satisfies my criteria.
will have to checkout the raw stuff though :)
Not sure how fresh/healthy/pasteurized/sweetened they are but I seem to like those best out of the ones I tried.
Can't even tell you the brand. There were two that had the same packaging and one tasted better.
And yes, it was sweeter.
Drinking out of clay cups - that tastes even better than steel :)
I drink it most every day straight from the coconut or poured into a plastic bag, and it always looks clear as water.
In freshly cracked coconuts, pink water can be a symptom of spoilage. This is not the case with Harmless Harvest which is completely clear when bottled.
All of our coconut water is clear when bottled. However, some bottles turn pink with time due to varying levels of antioxidants, or phenols, interacting with light. We could use additives to hide the color change, but the pink bottles are just as delicious and safe to drink as the others. Variation is a part of nature. It’s ok to be pink.
I've never seen pink coconut water.
Wal-Mart carries Vita Coco @ $4 for 33 fl oz. Again, the freshness seems to vary so its not as good of a product.
Can anyone tell me how it's possible to transfer coconut water from a coconut to a bottle without contaminating it with bacteria/yeast from the air? I'm a bit skeptic about it actually being raw, but I hope it's true.