ISV Stardock: 2014 customer report [pdf]

This is truly refreshing style. Unlike the missives and pronouncements from Mount Olympus that consumers are used to getting from corporations, Brad Wardell's company apparently treats their customers more like... well, partners.

It's not unusual for PR flacks to wax lyrical about "partnerships" with their customers, but this report has an especial air of sincerity about it. It is confiding without giving away state secrets, conversational, straightforward, hopeful for the future. These are people I'd like to know better, or to emulate. Kudos to its author.