1) the "normal disclosure rules" weren't in effect, up until now-- there was no requirement (or expectation) for Pogue to mention that he was also writing books related to the review subjects;
2) the "Sibelius" example isn't quite analogous; in this case, you have someone recommending that people upgrade to Snow Leopard, when he has (through book sales) a vested interest in seeing that people upgrade to Snow Leopard (and not skip this release.)
That being said, I think the NYT handled the case admirably.
Conversely, one might say that he'd decided to create such a manual for Snow Leopard because he genuinely believed what he'd written in his review, and felt the product worthy enough to warrant such an act. But then again, I suppose anyone who reads Pogue's columns/blog regularly would know he's a MASSIVE Apple fan-boy (neutral observation - I'm not judging him..)