Is it different in America? Still relevant?
BK has lagged way behind McDs and Subway on various fronts. Lack of new product items, old technology, minimal promotion, dirty and outdated dining rooms. The last BK near me that hasn't closed down looks like it hasn't had a coat of paint in 15 years. Meanwhile McDs is tearing down and rebuilding new stores ground-up all over town.
Twenty or thirty years ago, in America, McDonald's and BK were literally in a deadlocked battle of the giants. Burger wars! Those days are long gone.
That and McDonald's just owns kids.
There is a BK near the office, and I used to attempt a drive-thru on my lunch -- but, their drive-thru was actually slower than going inside. After a few attempts (and being late back to the office once) I gave up.
"He’s Burger King’s 21st CEO since the company was founded in 1954"
That's literally a new CEO every 36 months since the company was started sixty years ago. That's just boggling.
I did see them in Russia, several places, and the only thing they had going for them was that there was no waiting. Because nobody EVER went there, that I could recall.
I only noticed maybe seven or eight months ago when it was the only place available for a quick meal, but I've been back once since, at the other end of the country, and it was also good.
I suspect these things are a bit cyclical.
They're most notable for their advertising campaign featuring the King mascot. It was entertaining in a creepy/surreal way but didn't make me want to eat their hamburgers.