I think it really boiled down to the fact the market for "paid Twitter" was too small to support the kind of network effects required to create an entire ecosystem.
I pay money and...? I honestly have no idea.
It's an interesting project!
So many words and yet I really have a hard time grasping why I'd ever want to use this thing.
Oh. Wait.
First impressions mean a lot.
1. never really made it clear 2. never explained what else that framework was good for 3. never grew out of being a Twitter clone.