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The risk being that a slow development pace will allow Atom to eat ST's lunch. Then any future revenue falls off a cliff.

Use Kickstarter to open source it and you both cash in and do the community a favour.

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Last I tried Atom it's quite a long way from offering any significant advantage over ST and has it's own risks due to not having a clear revenue model. If the ST devs believe that they can sell 100K licenses over say 5-10 years at $60 each then that sets the kickstarter goal in the region of $6M without offering any rewards for backers which seems like a pretty unrealistic target.

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