Yes sir. Internet advertising is a booming business. Every pageview is sold weeks in advance, right ? Not quite. The issue is the value of a referred pageview. Today, its not worth much, if anything. The conversion value is approaching zero.

Compare the conversion value of that pageview to the value of diminishing the position of aggregators and its an easy choice.

The net has a business problem of unlimited news site inventory. So traffic from aggregators isnt worth squat. So why put up with them leveraging your intellectual capital ?

not worth it