Love this feature. I've seen something similar to it from Raen http://raen.com/shop/sunglasses/castor/

Does someone have a recommendation regarding steps to setup up something similar for footwear? I understand this would have to be done with some augmented app as tilting your desktop or laptop camera to shine on your feet is a bit awkward.

Would both of these features just be utilizing http://fitlive.youarethemodel.com/ http://fitmetrix.youarethemodel.com/

edit* added reference to youarethemodel API.